2012 National Campaigns

The NSCC aims to reduce the smoking prevalence in Singapore by informing smokers on the different avenues available to help them quit smoking successfully, such as encouraging smokers to approach healthcare professionals for advice.

The campaign provides support to help smokers persevere in their quit journey, and reaches out to youths and young adults, promoting a smoke-free lifestyle. The campaign will comprise an integrated marketing educational campaign using print, outdoors, radio, TV and poster mediums. There will also be ground events to reach out to the target audience.

With the Retirement and Re-employment Act (RRA) coming into effect from 1st Jan 2012, this phase focuses on implementation issues; educating employees and employers about their rights and obligations. The campaign includes publicity in mass media such as radio, television, and print media.

The Clean & Green Singapore (CGS) campaign is a nationwide initiative organised by the National Environment Agency (NEA) for the community. Since its inception in 1990, CGS has evolved from a week-long to a year-long campaign with the aim of engaging the community in caring for the environment. This is also in line with heightened awareness and concerns over environmental issues.

Total Defence campaign is a national effort to educate and remind Singaporeans on the TD concept through a series of public engagement initiatives commencing around 15 February each year (TD Day).

The TD 2012 campaign, themed "Total Defence - It's My Turn", encourages Singaporeans to continue to build on the strong foundation created by Singaporeans' involvement and participation in TD in the past to keep Singapore strong and secure. The campaign centres around getting Singaporeans to do two things - "Appreciate" and "Act". Common to both are ground-up activities which Singaporeans can participate in.

The various activities of the TD 2012 campaign include:

- N.E.mation! 6
- Total Defence Day (15 Feb)
- Online Engagement (http://www.itsmyturn.sg)
- Community projects (from Jan - Apr 2012)
- Total Defence 2012 campaign videos (available on totaldefencesg YouTube channel from 15 Feb 2012)

The annual Anti-Drug Abuse Campaign, co-organised by the Central Narcotics Bureau (CNB) and National Council Against Drug Abuse, aims to educate and generate greater awareness among the general public of issues relating to drugs and the harmful effects of drug abuse.

The campaign also aims to maintain community support amongst Singapore residents for continued zero tolerance towards drug abuse.

Various activities spanning across several months of the year are part of this campaign, including:

a) Anti-Drug Abuse Day
b) Anti-Drug Ambassador Activity
c) Various collaborations with community organizations
d) DanceWorks!
e) Sports Carnival activities
f) Various anti-drug talks and exhibitions at schools, workplaces and community events
g) Anti-drug art Competition
h) Anti-drug Online Gaming Challenge

The "Lucky" campaign carries the tagline "Seek help and turn your luck around". The notion of luck is an integral part of Chinese culture and it is a concept easily understood by the general public. The aim of the campaign is to galvanise families affected by problem gambling to take action and seek help to improve their situation. The campaign also seeks to signal to families and the community that problem gambling is not just the problem of the gambler, it also affects the people around them and that anyone affected by problems caused by gambling can seek help.

Total Defence campaign is a national effort to educate and remind Singaporeans on the TD concept through a series of public engagement initiatives commencing around 15 February each year (TD Day).

The TD 2012 campaign, themed "Total Defence - It's My Turn", encourages Singaporeans to continue to build on the strong foundation created by Singaporeans' involvement and participation in TD in the past to keep Singapore strong and secure. The campaign centres around getting Singaporeans to do two things - "Appreciate" and "Act". Common to both are ground-up activities which Singaporeans can participate in.

The various activities of the TD 2012 campaign include:

- N.E.mation! 6
- Total Defence Day (15 Feb)
- Online Engagement (www.itsmyturn.sg)
- Community projects (from Jan - Apr 2012)
- Total Defence 2012 campaign videos (available on totaldefencesg YouTube channel from 15 Feb 2012)

First launched in 1985, the National Family Celebrations (NFC) is an annual national event to celebrate and reinforce the importance of the family. This iconic event is championed by the National Family Council, with strong support from MCYS. NFC 2012 will be held from 25 May to 23 June 2012. It will bring together an array of family activities and events for families to spend quality time together, with a focus on empowering youths to be pro-active family champions.

The Clean & Green Singapore (CGS) campaign is a nationwide initiative organised by the National Environment Agency (NEA) for the community. Since its inception in 1990, CGS has evolved from a week-long to a year-long campaign with the aim of engaging the community in caring for the environment. This is also in line with heightened awareness and concerns over environmental issues.

The "Lucky" campaign carries the tagline "Seek help and turn your luck around". The notion of luck is an integral part of Chinese culture and it is a concept easily understood by the general public. The aim of the campaign is to galvanise families affected by problem gambling to take action and seek help to improve their situation. The campaign also seeks to signal to families and the community that problem gambling is not just the problem of the gambler, it also affects the people around them and that anyone affected by problems caused by gambling can seek help.

The NHLC is an integrated campaign which aims to strengthen engagement with the private, public and people sectors and increase momentum for the Healthy Together movement in celebration of NHLC's 20th Anniversary.

The Clean & Green Singapore (CGS) campaign is a nationwide initiative organised by the National Environment Agency (NEA) for the community. Since its inception in 1990, CGS has evolved from a week-long to a year-long campaign with the aim of engaging the community in caring for the environment. This is also in line with heightened awareness and concerns over environmental issues.

The annual Anti-Drug Abuse Campaign, co-organised by the Central Narcotics Bureau (CNB) and National Council Against Drug Abuse, aims to educate and generate greater awareness among the general public of issues relating to drugs and the harmful effects of drug abuse.

The campaign also aims to maintain community support amongst Singapore residents for continued zero tolerance towards drug abuse.

Various activities spanning across several months of the year are part of this campaign, including:

a) Anti-Drug Abuse Day
b) Anti-Drug Ambassador Activity
c) Various collaborations with community organizations
d) DanceWorks!
e) Sports Carnival activities
f) Various anti-drug talks and exhibitions at schools, workplaces and community events
g) Anti-drug art Competition
h) Anti-drug Online Gaming Challenge

The Speak Mandarin Campaign encourages Chinese Singaporeans to improve their Mandarin and deepen their knowledge of Chinese culture and language.

In 2011, the Promote Mandarin Council (PMC) which organizes the Campaign introduced a new tagline - "Mandarin. It Gets Better with Use." The aim was to remind Chinese Singaporeans to continuously learn and gain competency in Mandarin by actively using the language.

The campaign also works with partners in various communities to engage Chinese Singaporeans to speak and use Mandarin in their daily lives.

Website: http://www.goodenglish.org.sg
Inspiring Teacher of English Award: http://www.inspiringenglishteacher.sg

The Speak Good English Movement encourages all Singaporeans to speak Standard English that is universally understood.

Together with its partners, the Movement organises programmes throughout the year for people to learn and speak good English in a fun and interesting way. These activities include workshops at the public libraries and the annual Inspiring Teacher of English Award.

The "Lucky" campaign carries the tagline "Seek help and turn your luck around". The notion of luck is an integral part of Chinese culture and it is a concept easily understood by the general public. The aim of the campaign is to galvanise families affected by problem gambling to take action and seek help to improve their situation. The campaign also seeks to signal to families and the community that problem gambling is not just the problem of the gambler, it also affects the people around them and that anyone affected by problems caused by gambling can seek help.

The Clean & Green Singapore (CGS) campaign is a nationwide initiative organised by the National Environment Agency (NEA) for the community. Since its inception in 1990, CGS has evolved from a week-long to a year-long campaign with the aim of engaging the community in caring for the environment. This is also in line with heightened awareness and concerns over environmental issues.

The annual Anti-Drug Abuse Campaign, co-organised by the Central Narcotics Bureau (CNB) and National Council Against Drug Abuse, aims to educate and generate greater awareness among the general public of issues relating to drugs and the harmful effects of drug abuse.

The campaign also aims to maintain community support amongst Singapore residents for continued zero tolerance towards drug abuse.

Various activities spanning across several months of the year are part of this campaign, including:

a) Anti-Drug Abuse Day
b) Anti-Drug Ambassador Activity
c) Various collaborations with community organizations
d) DanceWorks!
e) Sports Carnival activities
f) Various anti-drug talks and exhibitions at schools, workplaces and community events
g) Anti-drug art Competition
h) Anti-drug Online Gaming Challenge

The Speak Mandarin Campaign encourages Chinese Singaporeans to improve their Mandarin and deepen their knowledge of Chinese culture and language.

In 2011, the Promote Mandarin Council (PMC) which organizes the Campaign introduced a new tagline - "Mandarin. It Gets Better with Use." The aim was to remind Chinese Singaporeans to continuously learn and gain competency in Mandarin by actively using the language.

The campaign also works with partners in various communities to engage Chinese Singaporeans to speak and use Mandarin in their daily lives.

Website: http://www.goodenglish.org.sg
Inspiring Teacher of English Award: http://www.inspiringenglishteacher.sg

The Speak Good English Movement encourages all Singaporeans to speak Standard English that is universally understood.

Together with its partners, the Movement organises programmes throughout the year for people to learn and speak good English in a fun and interesting way. These activities include workshops at the public libraries and the annual Inspiring Teacher of English Award.

The "Lucky" campaign carries the tagline "Seek help and turn your luck around". The notion of luck is an integral part of Chinese culture and it is a concept easily understood by the general public. The aim of the campaign is to galvanise families affected by problem gambling to take action and seek help to improve their situation. The campaign also seeks to signal to families and the community that problem gambling is not just the problem of the gambler, it also affects the people around them and that anyone affected by problems caused by gambling can seek help.